Price opinion
Free
Our team reviews recent sales of comparable properties and recommends a sale price based on the current market.
Ruby Realty & Asociados
Sell Your Property in Puerto Rico With a Team Trusted Since 1999
Homes, condos, farms, land, inherited and investment properties, anywhere on the island. Ruby Realty & Asociados has sold more than 2,000 properties. We work for you while you go on with your life, whether you live in Puerto Rico or in the States.
- Since 1999
- More than 2,000 properties sold
- Lic. C-8426
- Listing brokers for HUD, Freddie Mac and Citi
Is It a Good Time to Sell in Puerto Rico?
For many owners, yes. Here's why:
What has changed: fewer homes are selling and buyers are more selective. That's why pricing it right matters more than ever.
Prices are near their peak.
Between the first quarter of 2025 and 2026, Puerto Rico home prices rose 16.3%, the strongest annual gain in the nation for that period (FHFA). The average sale price went from $230,435 to $259,555 in one year (OCIF and COSSEC).
The market is starting to cool.
In the second quarter of 2026, prices dipped 2.6% from the prior quarter. When prices level off after a record, waiting stops being a safe bet.
Your gain could be tax free.
If you sell your primary residence, Act 180-2025 may exempt the gain from Puerto Rico income tax (see below).
Selling Your Home? You Could Keep the Entire Gain
Example: you bought your home for $150,000 and sell it today for $260,000. Without the exemption, you'd pay about $11,000 in tax on that $110,000 gain. With Act 180-2025, you could pay $0.
It applies if:
- The property was your primary residence for at least two of the five years before the sale.
- You are not a beneficiary of Act 60 incentives.
It applies to sales in tax years beginning after December 31, 2024. It does not apply to land, investment properties or second homes. Confirm your case with your accountant.
Sources: FHFA, Q1 and Q2 2026; OCIF and COSSEC, January to June 2026; Act No. 180-2025.
What Is Your Property Worth? Three Ways to Find Out
BPO (Broker Price Opinion)
About $50
A more formal analysis prepared by a broker, if you want a second reference.
Appraisal by a licensed appraiser
About $400
The only official determination of your property's value. If you disagree with our price opinion, we will recommend one.
A price opinion is not an appraisal. Our founder holds the PSA (Pricing Strategy Advisor) certification from the National Association of REALTORS®.
How We Sell Your Property in 7 Steps
Step 1
Professional services agreement
We put price, commission, included equipment, legal expenses, repairs and contract type in writing.
Step 2
Document review
We verify deeds, divorce decrees if applicable, liens, tax certifications and mortgages.
Step 3
Marketing strategy
Your property goes on the MLS and is promoted through ads, signage and online.
Step 4
Prequalified buyers
We screen prospects, schedule showings and refer buyers to financing professionals.
Step 5
Negotiation
We negotiate every offer using market comparables, prepare the contract and collect the buyer's good faith deposit.
Step 6
Bank process
We follow up with the lender and supply every required document.
Step 7
Closing
We are with you at closing, where you hand over the keys and receive your proceeds check.
Why Sellers Trust Our Team
Ruby Realty & Asociados is a team of licensed real estate professionals in Puerto Rico, founded in 1999 by broker Ruby González. Every sale follows the same 7-step process, no matter which member of our team you work with.
Since 1999, with more than 2,000 properties sold.
Listing brokers for HUD, Freddie Mac and Citi, as well as private investors.
West coast farm and land specialists, including Cabo Rojo and Boquerón, serving the whole island.
One stop shop: title studies, financing, closings and property management.
Our Founder's Leadership
Ruby González, REALTOR®, broker and founder (Lic. C-8426):
- Past President, Puerto Rico Association of REALTORS® (2022)
- Past President, Mayagüez Board of REALTORS® (2002 to 2004 and 2016)
- NAHREP Top 250 Latino Agents (No. 1 in the Southern US and Puerto Rico)
- MIAR Realtor of the Year 2020
- NAR National Director (Small Board), 2024
- SRS (Seller Representative Specialist) and PSA (Pricing Strategy Advisor) designations
What Our Clients Say
Thanks to Ruby Realty & Asociados for the sale of my property. Without their help and trust it would not have happened. My realtor Miosotis Jimenez was very attentive and diligent. The sale went exactly as indicated.
What It Costs to Sell: Commission and Closing Costs
- Commission
- 5% to 6%of the sale price, agreed in writing in the professional services agreement before we start.
- Notary fees
- Plus mortgage cancellation costs, if applicable.
- Capital gains tax
- If applicable. Your primary residence may be exempt under Act 180-2025.
- Non-resident withholding
- If you live outside Puerto Rico (see the next section).
Selling From the US? You Don't Need to Travel
We have closed sales for owners living outside the island. With a power of attorney, our team represents you through the entire process. Two things to know from the start:
Power of attorney
according to Puerto Rico's Treasury Department (Hacienda), a power of attorney signed outside Puerto Rico must be protocolized in Puerto Rico. We guide you so it is done right from day one.
Withholding
when the seller does not reside in Puerto Rico, the buyer must withhold a tax from the payment (Section 1062.08(g) of the Puerto Rico Internal Revenue Code). If the amount withheld exceeds what you owe, you can request a refund from Hacienda.
FAQ: Selling Property in Puerto Rico
Still Have a Question? Email Us (ruby@rubyrealty.com)How much does a realtor charge to sell a property in Puerto Rico?
At Ruby Realty, the commission is 5% to 6% of the sale price, agreed in writing in the professional services agreement before we start.
How much is my house in Puerto Rico worth?
It depends on location, size, condition and recent sales of comparable properties. Our team gives you a free price opinion. For another reference, you can order a BPO (about $50) or an appraisal by a licensed appraiser (about $400).
Do I pay taxes when I sell my primary residence in Puerto Rico?
Possibly not. Under Act 180-2025, the gain on the sale of your primary residence may be exempt if you lived in it for at least two of the five years before the sale and are not an Act 60 beneficiary. Confirm your case with your accountant.
Can I sell my Puerto Rico property if I live in the US?
Yes. With a power of attorney protocolized in Puerto Rico, our team represents you through the entire process. The buyer will withhold a tax from the payment because you are a non-resident, and you can request a refund from Hacienda if it exceeds what you owe.
How do I sell an inherited property in Puerto Rico?
The heirs first need the will or a declaration of heirs (declaratoria de herederos), plus the Relevo from Hacienda, which is required for any sale of an inherited property. We review these documents with you before listing.
What documents do I need to sell?
The deed and, depending on your case, divorce decrees, lien information, tax certifications and mortgage documents. We verify everything before listing to avoid surprises at closing.
Should I sell with a realtor or on my own?
You can sell on your own. With a broker, your property goes on the MLS, documents are verified before the sale, every offer is negotiated with market data, and you have support through closing.
Do you sell farms and land in Puerto Rico?
Yes. We sell farms and lots across the island, with a specialty on the west coast, including Cabo Rojo and Boquerón.
Get Your Recommended Sale Price
A free price opinion, prepared by a team that has known the Puerto Rico market since 1999.